Blog

Whether you're catching an early flight, heading out on a road trip, or exploring a new city, maintaining your Matcha routine while traveling doesn't have to be complicated. With the right products, y … read more

Summer Matcha Recipes Summer is the perfect season to explore the endless ways fresh fruit can elevate your favorite cup of Matcha. The vibrant, earthy character of Matcha pairs beautifully with sweet … read more

The best Matcha depends on how you actually enjoy it. Not all Matcha is meant to be used the same way, and choosing the right one can completely change your experience. Some Matcha is c … read more

Celebrating Craftsmanship for Aiya's 138th Anniversary As part of our 138th anniversary celebration, we're partnering with someone whose work we absolutely love: Sophia, the artist behi … read more

How Matcha Differs Across Uji, Kagoshima, and Nishio For 138 years, Aiya has been rooted in the traditions of Japanese tea culture. From our home in Nishio to tea fields across Japan, e … read more