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Understanding Matcha Freshness, Shelf Life, and Storage

Understanding Matcha Freshness, Shelf Life, and Storage

Posted by Aiya Matcha on Oct 28th 2026 Reading time:

Can Matcha Go Bad? Does Matcha go bad? Not necessarily. While Matcha can deteriorate over time, it typically loses its freshness, flavor, aroma, and vibrant green color before age alone becomes a reas … read more
Your Fall Recipe Guide

Your Fall Recipe Guide

Posted by Aiya Matcha on Oct 7th 2026 Reading time:

More Ways to Warm Up the Season with Matcha Fall is the perfect time to bring Matcha and Hojicha into your favorite seasonal recipes. From warm lattes to cozy desserts, these recipes are an easy w … read more
5 Simple Ways to Enjoy Matcha This Fall

5 Simple Ways to Enjoy Matcha This Fall

Posted by Aiya Matcha on Sep 23rd 2026 Reading time:

Fall is the perfect time to switch up your Matcha routine. From warm lattes to seasonal recipes, here are five easy ways to enjoy Matcha and Hojicha this season. 1. Start your morning with Hojicha Wh … read more
5 Ways to Make Your Sweetened Hojicha To Go

5 Ways to Make Your Sweetened Hojicha To Go

Posted by Aiya Matcha on Sep 2nd 2026 Reading time:

Same product. New name. All your favorite recipes. If you've come across our recipes on Instagram featuring Sweetened Roasted Matcha To Go, you might notice that the packaging in those videos loo … read more
A New Name for a Familiar Favorite

A New Name for a Familiar Favorite

Posted by Aiya Matcha on Aug 17th 2026 Reading time:

Sweetened Hojicha To Go Back-to-school season is the perfect time for fresh starts, and we're excited to share one with you. Sweetened Roasted Matcha To Go is now Sweetened Hojicha To Go. Same roasted … read more
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