Sweetened Hojicha To Go

Back-to-school season is the perfect time for fresh starts, and we're excited to share one with you. Sweetened Roasted Matcha To Go is now Sweetened Hojicha To Go. Same roasted tea. Same delicious taste. Just a name that better reflects what you already love. Only the name and packaging are changing! The tea inside is exactly the same. You'll still get to enjoy the same premium roasted Tencha, the same delicious flavor, the same recipe, the same ingredients, and the same great value.

Why the Name Change?

Over the years, we've heard from customers who loved the smooth, roasted flavor of this product but found the old name a little confusing. While our drink is made from roasted Tencha, the same shade-grown leaves used to make Matcha before they're stone-ground, the finished beverage delivers the warm, nutty, roasted flavor profile that customers associate with roasted teas.

As our product line continues to grow, we wanted a name that better reflects the experience of enjoying this roasted tea while staying true to what makes it special. That's why Sweetened Roasted Matcha To Go is becoming Sweetened Hojicha To Go.

What's Staying the Same?

Everything that matters.

• The same premium roasted Tencha
• The same smooth, toasty flavor
• The same ingredients and recipe
• The same convenient single-serve stick packaging

Whether you pick up the old package or the new one during the transition, you're getting the exact same product inside.

What Makes Our Hojicha Different?

Unlike many Hojicha teas, which are made by roasting sencha leaves, ours is crafted from roasted Tencha, the same premium, shade-grown leaves used to make Matcha. Before dark roasting, the leaves are carefully deveined and destemmed, creating a smoother, more refined cup with a rich aroma and balanced roasted flavor. It's this commitment to quality that gives our roasted tea its distinctive character.

What to Expect

Over the coming weeks, you'll begin seeing the new Sweetened Hojicha To Go packaging in stores and online. During the transition, both the old and new packaging may be available. No matter which package you purchase, you'll find the same premium roasted tea inside.

Same roasted tea. Same delicious taste. Just a name that better reflects what you already love.

Shop Sweetened Hojicha To Go now and get 50% off on aiya-america.com or amazon.com!