Best Practices for Maximum Freshness

Matcha is a delicate powder with a vibrant color and flavor that can fade if not stored properly. To enjoy Matcha at its best, it's essential to know how to protect it from environmental factors like air, light, heat, and moisture. In this guide, we’ll share tips on how to keep your Matcha fresh and flavorful for as long as possible.

Why Proper Storage Matters

Matcha’s unique flavor and vibrant green color come from finely ground, high-quality green tea leaves. Because of its powdered form, Matcha is more vulnerable to degradation compared to whole tea leaves. Improper storage can lead to:

• Dull color

• Loss of flavor

• A stale or bitter taste

Tips for Storing Matcha

1. Keep It Cool
   Store your Matcha in a cool, dry place, away from direct sunlight or heat sources. For long-term storage, refrigeration is a great option, as long as the container is airtight to prevent condensation.

2. Airtight Containers Are Key
   Air exposure can cause oxidation, which dulls the color and flavor of Matcha. Transfer Matcha to a resealable, airtight container if the original packaging isn’t airtight.

3. Protect It from Light
   Exposure to light can degrade Matcha’s vibrant green hue and alter its taste. Use opaque or dark-colored containers to block out light.

4. Avoid Moisture
   Matcha is highly sensitive to moisture. Always use a dry spoon when scooping Matcha and reseal the container tightly after each use.

5. Small Portions for Daily Use
   If you’ve purchased Matcha in bulk, store most of it in the freezer and keep a smaller amount in an airtight container for regular use. This minimizes how often the bulk Matcha is exposed to air and temperature changes.

How Long Does Matcha Stay Fresh?

• Unopened Matcha: Can remain fresh for up to a year if stored properly.

• Opened Matcha: Best used within 1-2 months to enjoy peak flavor and color.

Proper storage is crucial for preserving Matcha’s freshness, flavor, and vibrant appearance. By keeping your Matcha cool, airtight, and protected from light and moisture, you’ll ensure that every cup or recipe delivers the premium taste you expect.