Environmental & Social Responsibility
More than 800 years of tea growing history is just the beginning…
The Nishio region has been producing Matcha green tea for over 800 years. Our environment, our nature, our people is our Brand. Excellent tea plants are a minimum requirement for the high standards of Matcha tea. And those plants grow only in perfect conditions. Nishio is far from large population areas or heavy industry - Nishio is a world of tea in and of its own. Tea dominates not only the landscape of the region, but the entire local economy.
The Synergy Between Aiya and the Farmers
Most of the tea farmers have worked together with AIYA for multiple generations. Our farmers take care of their fields, plants, the soil, and the quality of their product. AIYA buys the entire annual crop of its farmers under pre-established guidelines to ensure their ongoing income even if single crops cannot be used (due to bad weather as an example). But we don't stop there: we are partners and consultants of the tea farmers in all tea growing aspects. Which natural fertilizer composition is the best? Which natural, organic countermeasures can be taken to fight insects under our regulations and certification requirements? How do we reduce stress of the tea plants? We truly enjoy our long term relationships and we look forward to collaborating with the children and grand-children of our tea farmers, as we worked with their fathers and grandfathers generations before.
Continuing Innovation for the Future
Together with our certifying agency IMO and the prestigious university of Kobe, Aiya is aggressively researching ways to minimize residual fertilizer in the soil of tea fields. Unlike regular green tea fields, Tencha is reliant on its soil for its nutrients due to the shade grown method. Aiya also takes great care in preventing damage to the soil for the following generations to continually harvest high quality tea from the Nishio region. It is part of Aiya's mission to keep the residual fertilizer to its minimal level for the longevity of quality in tea harvest by preserving the environment.
Music for the Trees
Since 1996, AIYA sponsors and manages classical concerts in Nishio city. Most are performed at a concert hall that Aiya built! Our community goal is to give back cultural appreciation to the city. But Aiya goes beyond this simple gesture - we raise funding during the concerts to finance reforestation of the Mangrove Woods in South East Asia. Every other year AIYA employees from all international divisions go to South East Asia. Whether a President or ordinary worker, tea farmer or manager - all of us go to the mangrove forest and replant trees. In 2006 AIYA successfully planted 5 hectares of forest in Thailand!
Our mission continues…
AIYA will never be content. Our culture is to be healthy and feel alive in everything we do. This naturally lends itself to further improvement in all areas of our business. Aiya's ultimate goal is to give the earth back more than we actually take. Do you have any suggestions or ideas for us? We would love to hear from you!